Even though he’s very much a known quantity, Snootie Wild is sort of a tough sell—he’s essentially a quasi-soul singer with a deep Memphis accent who’s at his best when he’s talking about all sorts of street shit and flyness over spacey beats, a la “Fashion” or “I Can’t Help It,” the track were having a fireside chat about right here. On the other hand, he’s had a couple of bona fide hits in “Yayo” and “Made Me”—the Boosie and Jeremiah-featuring remix of which is almost comically solid—and he’s signed with Yo “I Made ‘Down in the DMs’” Gotti, who after his decade or so of making regionally renowned quality street murrrrrzic is finally experiencing a genuine pop crossover moment, even if his pop crossover moment has come in the form of a novelty song about sexting.

But, yeah. Snootie Wild. “I Can’t Help It.” It’s good. You should listen to it, because it will enrich your life.